Assistant Brand Manager Global Marketing
2018-08-24 19:05
OSIS
海协网
Business context and main challenges of the job:
• Supports the Brand Development Manager in delivery of innovation and renovation projects to the agreed milestones/timelines and to the high quality standards set (OTIF) ;
• Develops an in-depth understanding and becomes an expert in China market – the business environment in which the brand competes including category segments and
channels;
• Builds a holistic understanding of consumers and shoppers.
Key Success Measures:
• Responsible for driving topline growth, medium term category and brand share targets as well as specific marketing objectives relating to brand health and equity;
• Delivery of specific elements of the category 8 Quarter (8Q) rolling plan.
Main Accountabilities:
INNOVATION & RENOVATION
• Manages small innovation projects or clearly defined sections of bigger project coached/supervised by brand development manager.
• Assists in the development of consumer insights and the development of global innovation (including packaging) and communication program working closely with the CMI team, agencies and other functional teams ie. Supply chain, finance to ensure excellent delivery and implementation.
• Accountable for the analysis of brand performance and brand health by constantly evaluating performance of regional support activities and in-store implementation against measurable objectives in key countries. This includes the monitoring of progress against key trial and awareness measures and initiating measuring the effectiveness and ROI of key activities.
• Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.
BRAND MARKETING PLANS (BMP)
Assist in the translation of Brand Vision Plan into the BMP by co-working with Brand Builders to deliver an aligned BMP.
Key Skills:
• Understanding Consumers and Shoppers
• Develops and launches relevant innovation and relaunches
• Creates integrated communication
• Monitors progress and takes action
Core aspects underpinning all skills: Creativity, Empathy,
Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour
Job Requirements:
•Bachelor degree and above;
•More than 3 years MKT related working experience;
•Passion for growth;
•Project Management experience;
•Foundation program;
•Good communication and coordination skill.
• Supports the Brand Development Manager in delivery of innovation and renovation projects to the agreed milestones/timelines and to the high quality standards set (OTIF) ;
• Develops an in-depth understanding and becomes an expert in China market – the business environment in which the brand competes including category segments and
channels;
• Builds a holistic understanding of consumers and shoppers.
Key Success Measures:
• Responsible for driving topline growth, medium term category and brand share targets as well as specific marketing objectives relating to brand health and equity;
• Delivery of specific elements of the category 8 Quarter (8Q) rolling plan.
Main Accountabilities:
INNOVATION & RENOVATION
• Manages small innovation projects or clearly defined sections of bigger project coached/supervised by brand development manager.
• Assists in the development of consumer insights and the development of global innovation (including packaging) and communication program working closely with the CMI team, agencies and other functional teams ie. Supply chain, finance to ensure excellent delivery and implementation.
• Accountable for the analysis of brand performance and brand health by constantly evaluating performance of regional support activities and in-store implementation against measurable objectives in key countries. This includes the monitoring of progress against key trial and awareness measures and initiating measuring the effectiveness and ROI of key activities.
• Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.
BRAND MARKETING PLANS (BMP)
Assist in the translation of Brand Vision Plan into the BMP by co-working with Brand Builders to deliver an aligned BMP.
Key Skills:
• Understanding Consumers and Shoppers
• Develops and launches relevant innovation and relaunches
• Creates integrated communication
• Monitors progress and takes action
Core aspects underpinning all skills: Creativity, Empathy,
Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour
Job Requirements:
•Bachelor degree and above;
•More than 3 years MKT related working experience;
•Passion for growth;
•Project Management experience;
•Foundation program;
•Good communication and coordination skill.